Media & Entertainment Industry

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides. Proving its resilience to the world, Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenue. The industry has largely been driven by increasing digitization and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people.

 

Media is consumed by audience across demographics and various avenues such as television, films, out-of-home (OOH), radio, animation, and visual effect (VFX), music, gaming, digital advertising, and print.

 

The Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China. India ranks 15 in the world in the music industry and is expected to enter the top 10 music markets by 2022.

 

Indian M&E industry is on an impressive growth path. The industry is expected to grow at a much faster rate than the global average rate.  Growth is expected in retail advertisement on the back of several players entering the food and beverages segment, E-commerce gaining more popularity in the country, and domestic companies testing out the waters. Rural region is also a potentially profitable target.

 

We cater to Media & Entertainment Industry, keeping their valuable customer data secure by building Baseline Controls, Risk Management, Data Privacy Controls, VA/PT Testing’s and Cyber Security audits by our certified team which will provide better governance, greater efficiency (less overlap), and more risk control by providing information across the board, pointing out risks, gaps, opportunities, and priorities.